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What we do

Trade Promotion Europe is an active and effective community of European trade promotion professionals united in a common purpose. Our mission is to advance the international growth of European exporters, especially small- and medium-sized businesses, by connecting trade promotion organisations, letting them speak with one voice, and representing them in European institutions.

Our members form a collective network that provides unique insight and knowhow to support the internationalisation of European businesses. Being a Trade Promotion Europe member gives them access to this combined expertise and in the loop when it comes to strategic decision-making.

We keep our members up to date on issues relating to the design and implementation of European policies impacting trade promotion by disseminating information through our website and our newsletter.

We provide our members with unique insight on European trade issues through special studies and surveys.

We organise internal and external meetings to share knowledge and develop our professional network. This includes regular meetings among the CEOs of our members, training seminars and conferences.

We develop and carry out projects in the shared interest of members. This includes responding to European Union tenders and proposals.

We establish working groups for specific trade promotion issues of interest to our members.

We maintain a constant dialogue with the European Commission’s policy making institutions with the goal of streamlining policies impacting trade promotion and supporting the internationalisation of small- and medium-sized businesses across the European Union.

We communicate our members’ views, insights and concerns to relevant European institutions and key stakeholders. Our goal: greater synergy across Europe in supporting the internationalisation of European business.

Trade Promotion Europe is organised around three standing committees.

  • APC – Agrifood Promotion Committee
  • EUIDC – EU Institutional Dialogue Committee
  • TPOCC – TPO Collaboration Committee