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Who we are

No one is as strong as everyone together. By collaborating with one another, we are creating new synergies to help Europe realise its trade potential. Our community is a forum for ideas, for learning and for exchanging information so that our members can serve their stakeholders better: from Europe’s 25 million small- and medium-sized enterprises to the European Union’s policy making institutions.

Trade is the driving force in Europe’s economy and is the raison d’être of the European Union. Promoting Europe’s goods and services at the local, national and international level is crucial to collective development and growth. We help foster dialogue with EU institutions, and serve as a trusted partner in the design and implementation of Europe’s trade promotion policies.

We are the bridge between Europe’s trade goals and businesses seeking to export. We have joined together to collectively support European policy at the EU, national and local levels. To promote Europe’s commercial goals while serving our exporters requires one voice to translate ideas into action and policy into practice. Trade Promotion Europe is that voice.

How it all began

Founded on October 31, 2018, the Trade Promotion Europe (TPE) aims to promote the interests of European trade promotion organisations (TPOs) in dialogue and collaboration with European institutions and other competent authorities.

An international non-profit organisation (AISBL) defined by Belgian law, ETPOA was established by 12 European TPOs from 10 EU member states. To see the current list of members, go to our members’ page.

Objectives

01

Promote and represent our members across Europe

The trade promotion organisations that make up ETPOA all have one thing in common: they aim to boost the international success of enterprises and – in doing so – overcome similar challenges.

To promote and represent their interests on a European level:

  • We introduce and explain our members’ points of view, insights and concerns to European institutions and other competent authorities. The main message: a plea for greater synergy across Europe when it comes to support instruments for SME internationalisation.
  • We maintain a constant dialogue with Europe’s main political and socioeconomic institutions with the goal of streamling SME internationalisation support across the EU.
02

Foster and ebable ever-closer collaboration

Trade promotions organisations are crucial to boosting the EU’s economic development and growth through international trade. But they can accomplish so much more by working closely together with each other as well as with European institutions.

To nurture these collaborations:

We develop and carry out projects in the shared interests of our members. These projects include responding to EU calls for tender or proposal.

We organise internal and external meetings to share knowledge and boost net-working. Initiatives range from seminars and conferences to any type of event capable of supporting both our purpose and our members’ interests.

STRUCTURE

Tonia Van de Vyver - FIT
Tonia Van de Vyver - FIT
President
FIT - Belgium
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Tonia Van de Vyver - FIT
President
FIT - Belgium
With 22 years of experience heading the foreign offices of Flanders Investment & Trade (FIT) in Shanghai, Hong Kong, and Los Angeles, Tonia has an in-depth understanding of how to assist SMEs in third markets. Based in Brussels since 2016, she represents FIT at the Belgian Permanent Representation to the EU, where she follows Commission programs related to internationalisation of SMEs. She’s been an active participant in the dialogue between the European TPOs and the European Commission. She initiated and managed the setup of TPE and now serves as its first President.
Philippe Yvergniaux
Philippe Yvergniaux
Vice-President
Business France
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Philippe Yvergniaux
Vice-President
Business France
Philippe Yvergniaux was appointed Director of International Cooperation at Business France in January 2015. In this role, he is charged with leading efforts to develop partnerships with, and when relevant provide technical assistance to, trade and investment promotion agencies throughout the world. Prior to that, he worked 10 years for Invest in France Agency as head of operations for North America (2009-2015) and the British Isles (2005-2009). Mr. Yvergniaux served as Chief Executive Officer of NFX, the IFA regional partner representing the Nord-Pas-de-Calais (Northern France) region, from 1998 to 2005. From 1993 to 1998, he was Director for International Projects at Ouest-Atlantique, the IFA partner for Western France (Bretagne, Pays de Loire and Poitou-Charentes). Mr. Yvergniaux received a degree in engineering from the renowned Ecole Polytechnique, Palaiseau, holds a Ph.D. in fluid mechanics from INP Grenoble, and is an alumnus of the IHEDATE-Paris (Higher Institute for Territorial Planning and Regional Development in Europe). He is married and has 4 children.
Vasso Kyrkou
Vasso Kyrkou
Board Member
Enterprise Greece
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Vasso Kyrkou
Board Member
Enterprise Greece
Α communications / stakeholder engagement professional with an extensive track record of designing and implementing international stakeholder engagement and communication strategies, monitoring public opinions, overseeing advertising and marketing projects and building, managing and leveraging stakeholder relationships. Experience in managing media relations, overseeing social media presence, coordinating special events, negotiating cooperation agreements and initiating new projects.  She is the Director of Communication, International & Institutional Affairs and the Chairman and CEO Office Head at Enterprise Greece, Greece's national investment and trade promotion agency. She has been employed at Enterprise Greece for more than 20 years. Before that, she had worked at various communication positions in private companies of the shipping, IT and education sector. She is presently also the Vice President of ANIMA Investment Network. MBA from the University of Indianapolis and BA in marketing from Baldwin Wallace College. 
Anne Lanigan
Anne Lanigan
Board Member
Enterprise Ireland
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Anne Lanigan
Board Member
Enterprise Ireland
Anne joined Enterprise Ireland in 2003 and has held a number of management positions, including Director of their Tokyo office and more recently Head of their Brexit Unit. She has been a driver of change within the organisation and a key architect of Enterprise Ireland’s proprietary Client Engagement Model. A mechanical engineer by training, Anne spent 18 years in the private sector before joining Enterprise Ireland. Appointed Regional Director for the Eurozone in June 2018, Anne is responsible for Enterprise Ireland’s activities across the Eurozone which are focused on increasing export growth into these markets.
Anton Buttigieg
Anton Buttigieg
Board Member
TradeMalta
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Anton Buttigieg
Board Member
TradeMalta
Anton is the Chief Executive Officer at TradeMalta, Malta’s trade promotion organisation. He has held this position since TradeMalta’s inception in 2015 as a public private partnership between the Government of Malta and the Malta Chamber of Commerce. Under his leadership the organisation has actively promoted business and internationalisation opportunities extending Malta’s reach beyond what are considered as Malta’s traditional markets to include Sub-Saharan Africa and South East Asia.  An economics graduate, Anton has held various senior managerial posts in the private sector before joining TradeMalta.
Christos Skouras
Christos Skouras
Head of Secretariat
Enterprise Greece
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Christos Skouras
Head of Secretariat
Enterprise Greece
Christos is the Director for International and Institutional Affairs of Enterprise Greece, the National Invest and Trade Agency under the Ministry of Foreign Affairs of Greece, and the Head of Secretariat of TPE for a second period 2020 – 2022. Already from his previous work field, he has contributed to building a resilient network of institutional partners and international stakeholders. He has a proven track record in drafting policy documents and briefings across an array of policy areas including administrative support to the Greek Ministers at EU Councils. Currently a PhD candidate on the contribution of clusters to regional development and a resilient EU in the post-covid era. He has been closely working for TPE right from its first steps and set-up.
Georgios-Ilias Belidis
Georgios-Ilias Belidis
Secretariat
Greece
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Georgios-Ilias Belidis
Secretariat
Greece
Georgios has recently graduated cum laude with a Master’s degree in International Relations from institutions in Europe and the United States. In his previous professional posts, gained experience in communication and advocacy and coordinated economic and community development projects in Southeast Europe and the United States. Georgios has worked in various international and non-profit organisations as well as in the private sector before joining TPE.
Jon Salegi Martija
Jon Salegi Martija
Intern
TPE Belgium
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Jon Salegi Martija
Intern
TPE Belgium
Jon Salegi Martija is the new trainee that joins the TPE. He comes from the Basque Country, Spain, as part of the BEINT Programme organised by Basque Trade & Investment. He is an International Relations graduate, and holds a master's degree in International Security, Intelligence and Strategic Studies. He is highly interested in international affairs and diplomacy.
Carolina Bártolo
Carolina Bártolo
Marketing Intern
TPE Belgium
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Carolina Bártolo
Marketing Intern
TPE Belgium
Carolina Bártolo comes from Portugal, as part of the AICEP’s project agreement with TPE. Graduated in Cultural & Media Studies and post-graduated in Marketing management, she is keen to work in different multicultural environments. Moreover, she is passionate about all Marketing matters.

Acknowledgment

The Trade Promotion Europe is more than just an association, it is a team effort. Therefore, we would like to thank our TPOs for their ongoing financial and in-kind contributions:

Strategic Supporters:

  • Strategic Support Tier 1: AWEX -Agence wallonne à l’Exportation et aux Investissements étrangers, Business France, Hub.Brussels, ICEX España Exportación e Inversiones
  • Strategic Support Tier 2: Enterprise Ireland
  • Strategic Support Tier 3: ACCIÓ -Agència per la Competitivitat de l’Empresa, Spirit Slovenia

In-kind contributions:

  • Website created by Enterprise Lithuania
  • Paper flyers manufactured and distributed by ICEX España Exportación e Inversiones
  • Secretariat administration (2018 – 2022), Rebranding of Association and Communications tools provided by Enterprise Greece
  • Office space and support facilities provided by Flanders Investment & Trade
  • Yearly intern provided by AICEP Inov Contacto Internship Programme
  • Yearly intern provided by Basque Trade & Investment Internship Programme (BEINT)